Built From the Ground Up
Sterling Pacific Financial is an established California private lending and development firm, connecting investors with private real estate lending opportunities backed by California property.
The Fischer family’s roots in California real estate were shaped by hard work, construction, and firsthand experience with the challenges of accessing capital. Josh Fischer’s grandfather, a Navy Seabee and union carpenter, helped lay the foundation for a family that learned real estate from the ground up: cleaning, repairing, rebuilding, and restoring properties across the Central Coast.
Today, Sterling Pacific Financial brings that same practical understanding to private real estate lending: knowing the property, understanding the borrower, protecting investor capital, and approaching each opportunity with discipline, creativity, and care.
“There was always a deal to be had, but financing limitations held us back.”Origin Story · Sterling Pacific Financial
- Investor Education FirstWe help investors understand how trust deed investing works before making a decision.
- Local California FocusGrounded in California real estate, with deep familiarity with the markets we serve.
- Hands-On Real Estate KnowledgeExperience rooted in real property, not just spreadsheets.
- $1B+ Brokered / Arranged LoansLending against California real estate since 1998.

